The hegeomnic model is a system where one group is dominated by another. The dominating group achieves its domination by winning popular consent through everyday cultural life. They include Ideologies which are considered mythic, i.e. they seem to be natural or common sense to know. The pluralist model is when power is exercised by the mass of the population, rather than by a small elite group. Representatives in big powerful sectors therefore have to act in a way that is pleasing to the majority.
I believe in both theories because i agree with the hypodermic model however i swing more to the pluralistic model because i consider myself more active than passive and challenge what the media powers distribute.
For instance some of the representations of characters on soaps from ethnic minorities aren't specificly right and i challenge those stereotypes that seem to appear so regularly in modern times. However I do agree with the conspiracy that the media is controlled and distributed by a selection of higher powers and the ruling classes setting out ideologies and false consciousness to follow in societybut overall im a pluralists.
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